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<title>Bulk email software</title>
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<span id="openzim-page-title" class="mw-page-title-main"><span class="mw-page-title-main">Bulk email software</span></span>
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<div id="mw-content-text" class="mw-body-content mw-content-ltr" lang="en" dir="ltr"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><p><b>Bulk email software</b> is software that is used to send <a href="Emails" class="mw-redirect" title="Emails">emails</a> in large quantities.
</p><p>Bulk email software usually refers to standalone software, while there are bulk email-sending web-based services.
</p>
<div class="mw-heading mw-heading2"><h2 id="Types_of_software">Types of software</h2></div>
<p>Most bulk email software programs are hosted by third-party companies that sell access to their system.<sup id="cite_ref-ventureharbour_1-0" class="reference"><a href="#cite_note-ventureharbour-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Customers pay per send or at a fixed monthly rate to have their own user account from which they can manage their contacts and send out email campaigns. Generally the advantage of this type of program is the reliability of the third party vendor and their application.
Some bulk email software programs are <a href="Self-hosting_(web_services)" title="Self-hosting (web services)">self-hosted</a>. The customer buys a license or develops his own program and then hosts the program. Generally the advantage of this type of program is the lack of ongoing monthly fees for the owner/developer of the program. The disadvantage of using this option is that the delivery rate is reduced as users frequently use one server to send bulk emails. There are various settings to tweak to avoid a server being labelled as <a href="Spamming" title="Spamming">spam</a>.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup>
</p><p>These bulk email service providers help marketers conduct email marketing. These could be used for <a href="Cold_email" title="Cold email">cold emailing</a> or promotional email marketing.
</p>
<div class="mw-heading mw-heading2"><h2 id="References">References</h2></div>
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<li id="cite_note-ventureharbour-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-ventureharbour_1-0">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">
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</style><cite id="CITEREFMarcus_Taylor2019" class="citation web cs1">Marcus Taylor (16 August 2019). <a rel="nofollow" class="external text" href="https://www.ventureharbour.com/email-marketing-software-tools-one-best/">"10 Best Email Marketing Software & Tools For Small Businesses of 2019"</a>. <i>Venture Harbour</i>.</cite></span>
</li>
<li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><cite id="CITEREFKongZhuKonstan2021" class="citation journal cs1">Kong, Ruoyan; Zhu, Haiyi; Konstan, Joseph A. (2021-04-13). <a rel="nofollow" class="external text" href="https://dx.doi.org/10.1145/3449154">"Learning to Ignore"</a>. <i>Proceedings of the ACM on Human-Computer Interaction</i>. <b>5</b> (CSCW1): <span class="nowrap">1–</span>23. <a href="ArXiv_(identifier)" class="mw-redirect" title="ArXiv (identifier)">arXiv</a>:<span class="id-lock-free" title="Freely accessible"><a rel="nofollow" class="external text" href="https://arxiv.org/abs/2006.16508">2006.16508</a></span>. <a href="Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1145%2F3449154">10.1145/3449154</a>. <a href="ISSN_(identifier)" class="mw-redirect" title="ISSN (identifier)">ISSN</a> <a rel="nofollow" class="external text" href="https://search.worldcat.org/issn/2573-0142">2573-0142</a>.</cite></span>
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</style><div id="Unsolicited_digital_communication148" style="font-size:114%;margin:0 4em"><a href="Spamming" title="Spamming">Unsolicited digital communication</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Communication_protocol" title="Communication protocol">Protocols</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Email_spam" title="Email spam">Email spam</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Address_munging" title="Address munging">Address munging</a></li>
<li><a href="Directory_harvest_attack" title="Directory harvest attack">Directory harvest attack</a></li>
<li><a href="Domain_Name_System_blocklist" title="Domain Name System blocklist">DNSBL</a></li>
<li><a href="DNSWL" class="mw-redirect" title="DNSWL">DNSWL</a></li>
<li><a href="Email_spoofing" title="Email spoofing">Email spoofing</a></li>
<li><a href="Image_spam" title="Image spam">Image spam</a></li>
<li><a href="Joe_job" title="Joe job">Joe job</a></li>
<li><a href="Pink_contract" title="Pink contract">Pink contract</a></li>
<li><a href="Email-address_harvesting" title="Email-address harvesting">Spambot</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Auto_dialer" title="Auto dialer">Auto dialer</a></li>
<li><a href="Cold_calling" title="Cold calling">Cold calling</a></li>
<li><a href="Flyposting" title="Flyposting">Flyposting</a></li>
<li><a href="Junk_fax" title="Junk fax">Junk fax</a></li>
<li><a href="Messaging_spam" title="Messaging spam">Messaging</a></li>
<li><a href="Mobile_phone_spam" title="Mobile phone spam">Mobile phone</a></li>
<li><a href="Newsgroup_spam" title="Newsgroup spam">Newsgroup</a></li>
<li><a href="Robocall" title="Robocall">Robocall</a></li>
<li><a href="Spambot" title="Spambot">Spambot</a></li>
<li><a href="Telemarketing" title="Telemarketing">Telemarketing</a></li>
<li><a href="VoIP_spam" title="VoIP spam">VoIP</a></li></ul>
</div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Anti-spam_techniques" title="Anti-spam techniques">Anti-spam</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Anti-spam_techniques_(users)" class="mw-redirect" title="Anti-spam techniques (users)">Client-side</a></li>
<li><a href="Challenge%E2%80%93response_spam_filtering" title="Challenge–response spam filtering">Challenge–response spam filtering</a></li>
<li><a href="Context_filtering" title="Context filtering">Context filtering</a></li>
<li><a href="Disposable_email_address" title="Disposable email address">Disposable email address</a></li>
<li><a href="Distributed_Checksum_Clearinghouse" title="Distributed Checksum Clearinghouse">Distributed Checksum Clearinghouse</a></li>
<li><a href="Email_authentication" title="Email authentication">Email authentication</a></li>
<li><a href="Greylisting_(email)" title="Greylisting (email)">Greylisting</a></li>
<li><a href="List_poisoning" title="List poisoning">List poisoning</a></li>
<li><a href="MyWOT" class="mw-redirect" title="MyWOT">MyWOT</a></li>
<li><a href="Naive_Bayes_spam_filtering" class="mw-redirect" title="Naive Bayes spam filtering">Naive Bayes spam filtering</a></li>
<li><a href="Spam_and_Open_Relay_Blocking_System" title="Spam and Open Relay Blocking System">SORBS</a></li>
<li><a href="SpamCop" title="SpamCop">SpamCop</a></li>
<li><a href="The_Spamhaus_Project" title="The Spamhaus Project">Spamhaus</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Spamdexing" title="Spamdexing">Spamdexing</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Spam_in_blogs" title="Spam in blogs">Blog spam</a></li>
<li><a href="Cloaking" title="Cloaking">Cloaking</a></li>
<li><a href="Doorway_page" title="Doorway page">Doorway page</a></li>
<li><a href="Forum_spam" title="Forum spam">Forum spam</a></li>
<li><a href="Google_bombing" title="Google bombing">Google bombing</a></li>
<li><a href="Keyword_stuffing" class="mw-redirect" title="Keyword stuffing">Keyword stuffing</a></li>
<li><a href="Link_farm" title="Link farm">Link farm</a></li>
<li><a href="Referrer_spam" title="Referrer spam">Referrer spam</a></li>
<li><a href="Scraper_site" title="Scraper site">Scraper site</a></li>
<li><a href="Social_spam" title="Social spam">Social spam</a></li>
<li><a href="Spam_blog" title="Spam blog">Spam blogs</a></li>
<li><a href="Sping" title="Sping">Sping</a></li>
<li><a href="URL_redirection" title="URL redirection">URL redirection</a></li></ul>
</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="Internet_fraud" title="Internet fraud">Internet fraud</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em">
<ul><li><a href="Advance-fee_scam" title="Advance-fee scam">Advance-fee scam</a>
<ul><li><a href="Lottery_scam" title="Lottery scam">Lottery scam</a></li></ul></li>
<li><a href="Make_Money_Fast" title="Make Money Fast">Make Money Fast</a></li>
<li><a href="Phishing" title="Phishing">Phishing</a>
<ul><li><a href="Voice_phishing" title="Voice phishing">Voice</a></li></ul></li></ul>
</div></td></tr></tbody></table></div></div><!--htdig_noindex--><div><div class="zim-footer">
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